Author Workshops

 

Your Brand Is Your Promise—Are You Keeping It?

You don’t have a writing problem.
You don’t even have a marketing problem.

You have a clarity problem.

If readers don’t instantly understand what kind of experience your books deliver—and why they should trust you to deliver it every single time—they don’t buy. Or worse, they buy once and never come back.

This 2-hour, hands-on branding workshop is designed for self-published authors who want to:

  • Sell more books without chasing trends

  • Build reader trust that compounds over time

  • Stop feeling like every launch starts from scratch

Branding isn’t about logos or color palettes.
It’s about reader expectations—and whether you’re meeting them.

What You’ll Learn

In this workshop, we’ll strip branding down to what actually moves the needle in indie publishing and show you how to use it as a business tool—not a creative constraint.

You’ll learn how to:

  • Define a clear, compelling brand promise readers instantly understand

  • Identify where your current branding is confusing or underselling your books

  • Align your covers, blurbs, heat level, and tone so readers get exactly what they expect

  • Create consistency across your series, backlist, and author platform

  • Use branding to simplify marketing, lower ad costs, and improve read-through

  • Make confident decisions about what is and is not on-brand for your career

What We’ll Cover

  • What branding actually means in publishing (and what it’s not)

  • Your Brand Promise—and how readers experience it

  • A step-by-step Brand Audit to find leaks that cost you money

  • Visual branding that supports your promise instead of confusing readers

  • How strong branding improves algorithms, ads, and word-of-mouth

  • How to scale your brand across multiple books and series without breaking trust

What You’ll Leave With

By the end of the workshop, you’ll have:

✔ A one-sentence brand promise you can use everywhere
✔ A clear understanding of what your readers expect from you
✔ A list of high-impact fixes to strengthen your brand immediately
✔ A decision filter that eliminates guesswork in marketing and publishing
✔ A roadmap for building a recognizable, scalable author brand

Algorithms change. Platforms shift.
Reader trust doesn’t.

Strong branding makes every launch easier, every ad cheaper, and every book more profitable.

Your brand is already speaking to readers.
This workshop helps you make sure it’s saying the right thing.

*Replay available.